For over four years, Tinge Studio has partnered with the International Confederation of Midwives to support global communication initiatives through illustration, branding and marketing design. Our collaboration focused on translating complex global health topics into clear and engaging visual systems used across campaigns, digital platforms and educational resources.

A key part of this work included developing visual communication for International Day of the Midwife as well as materials celebrating ICM’s 100th anniversary — initiatives reaching midwives’ associations and healthcare communities around the world. Working closely with a distributed international team across multiple time zones, we delivered design systems and illustrations that could scale across toolkits, social media and campaign materials. The collaboration contributed to stronger engagement across ICM’s global audience and supported a 30% increase in traffic to their International Day of the Midwife toolkits.